Alcoholic Beverage Sponsors Have Arrived!

CRSbitkVEAErhQq.jpg largeHuge news today out of an unlikely camp, as Eutechnyx Dusenberry-Martin Racing, developers of the downright terrible line of NASCAR games for the PC, Xbox 360, and PS3 have released NASCAR 15: Victory Edition for $19.99. Along with making diehard NASCAR console gamers buy the exact same game twice (the PC version is added to your Steam library for free), as the initial release earlier this year also sold for $19.99, Victory Edition is said to include all paid DLC car livery packs and patches implemented into the vanilla game by default; throwing a whole bunch of new liveries into the game for good measure.

Among those liveries, are several of Brad Keselowski’s Miller Lite liveries that could be seen in races throughout 2015. Before you’re able to select the liveries, however, the game forces you to confirm your birthdate to ensure you’re 21 years of age.

Why is this important? Race car liveries featuring alcoholic beverages, as well as tobacco products, have never before been seen in any retail racing game. Instead, awkward substitutes are commonly used, which greatly decrease the level of authenticity. It has been often speculated that Beer and Tobacco companies demand much too high of a licensing cost to appear in consumer video games, or that they simply don’t want to advertise in a product that is sold to children and respectfully declined to appear, yet it seems as if The Company Formerly Known as Eutechnyx have found a way, which will hopefully set a precedent for future racing sims.

Because, as some of you may or may not remember, the censorship formerly required on adult-themed race cars lead to some extremely awkward attempts to remain faithful to the original livery:

2015-05-22_00004Dolphin 2015-10-15 16-24-45-24Dolphin 2015-10-15 16-24-57-55Dolphin 2015-10-15 16-25-13-082015-03-15_00042F1-2014-rev-IL2

Thankfully, those days are now behind us.

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8 thoughts on “Alcoholic Beverage Sponsors Have Arrived!

  1. A car in GSC has an Alcoholic beverage sponsor, it’s one of the Stock V8s


    More precisely, the 2nd car from the image above (orange one), Schin is the brand, and on the roof it’s written “A great beer” (Um cervejão)

    Also there are craptons of cars with pharmaceutical laboratories and drug stores adds in here (1st car, Medley, both Eurofarma yellow cars, the purple Peugeot, and some others you can’t see in this image) i recall some countries actually ban pharmaceutical advertising, but i don’t know how that applies to a video game

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  2. I seem to remember an IRL game from 1997 that featured Robby Gordon’s Indy 500 car from that year with uncensored Coors Light sponsorship.

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  3. I just want to point out an inaccurate statement from your article

    “Along with making diehard NASCAR console gamers buy the exact same game twice”

    Every one that bought NASCAR 15 automatically received the Victory Edition version via an online update

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  4. ” It has been often speculated that Beer and Tobacco companies demand much too high of a licensing cost to appear in consumer video games, or that they simply don’t want to advertise in a product that is sold to children and respectfully declined to appear, yet it seems as if The Company Formerly Known as Eutechnyx have found a way, which will hopefully set a precedent for future racing sims.”

    Speculation over what? This has nothing to do with high licensing demands or somehow reformed, morally-minded “Beer and Tobacco companies”. Euthechnyx have not found a formerly undiscovered path and there is no precedent to be set.

    It’s common knowledge that alcohol and tobacco related advertising is not allowed to be directed at minors. Therefore, any such images that appear in a game precludes it from garnering the ‘rated E for everyone’ rating – most developers shy away from this decision as they tend to prefer maximizing their potential audience, from which this would lop off a huge demographic, namely underage children. DLC, which does not fall under the ESRB rating, is a a commonly known loophole for this.

    I can haZ tiGhtbUtTh0L3?

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    1. Alcohol/tobacco advertising is also illegal in several markets.

      I also recall one of the Forza games which offered a Porsche DLC had uncensored Rothmans livery on the 962 at one point.

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