I Have A New Job!

When it comes to the Viral Marketing efforts of Slightly Mad Studios, it appears nothing is off-limits. After essentially buying out the largest sim racing news outlet back in the fall of 2011, and turning it into a home away from home for the highly controversial Project CARS through an excessive amount of suspiciously celebratory articles for an unbiased news outlet, the team based out of London have now taken things a step further. It simply wasn’t enough for them to have a say in how news outlets such as VirtualR and TeamVVV cover the world of sim racing; Slightly Mad Studios have now taken aim at sim racing YouTube personalities with only a few thousand views per video. The genre itself is barely popular enough on its own for significant-sized communities to thrive in all but a handful of products, and yet the folks behind Project CARS are completely focused on turning as many sim racers as they can into used car salesmen for the sequel to a simulator that wasn’t all that great to begin with.

As you can probably guess by the video linked at the top of the article, sim racing YouTube personality Yorkie065 posted a very personal message to his followers at the beginning of July outlining some of the major changes his YouTube channel would be undertaking during the final half of the 2016 calendar year. For those that need to be brought up to speed on who this guy is, and why this is being discussed on PRC.net, Yorkie is one of many sim racing YouTubers who commentate the online races they participate in out of their sheer love of the game. Admittedly, there is nothing special about Yorkie in particular – he offers videos no different than what Jeff Favignano, Stella Stig, or Gamer Muscle put out on a regular basis – but with how easy it is to put on a headset and run FRAPS in the background while bullshitting to your audience during your average online league race, the sim racing community have been blessed with an array of virtual Jeremy Clarksons, and a lot of people tend to like this sort of thing. Not everyone is a fantastic sim racer out of the box, and many aspiring virtual drivers learn how to handle themselves on track by watching and listening to an experience competitor. Though they don’t do much for myself personally, these videos are a valuable asset to the sim racing community. We have no less than twenty people in the community trying to be a virtual Chris Harris or Richard Hammond, and while things can get a bit over-saturated at times, there’s no denying that tons of people eat this stuff up.

After amassing over one million total views, and playing every modern simulator on the market – from Assetto Corsa to RaceRoom Racing Experience – Yorkie makes the surprise announcement in the above video that he’s been hired by Slightly Mad Studios, and they will no longer allow him to upload content on his personal sim racing YouTube channel unless he is playing a game created by Slightly Mad Studios. Yorkie goes on to say that he will be involved in the development of Project CARS 2 as one of the individuals tasked with creating design documentation, and uses careful language to imply that the team at Slightly Mad Studios will be using his YouTube channel as an extension of their already ridiculous viral marketing campaign.

Now I don’t want to rain on this guy’s parade entirely. Yorkie indeed possesses the required credentials to attain a full-time job working for Slightly Mad Studios – this wasn’t some kid with a YouTube channel they approached in the way that Electronic Arts courted Black Panthaa back in 2015 for the release of Need for Speed. Yorkie will be actively contributing to the development of Project CARS 2 behind the scenes, rather than getting flown out to the team’s headquarters for exclusive gameplay footage and other perks that would easily sway a young adult to mindlessly praise a product. So I guess Yorkie deserves a sincere congratulations for finally making it into the industry, and having his education pay off.

However, on the other hand, I’m not cool with how Slightly Mad Studios have increased their viral marketing presence from what we saw with the original Project CARS – which was already intrusive on it’s own. As a sim racer, it sucked to visit VirtualR for months on end, and a pointless Project CARS article was always featured prominently at the top of the page – overshadowing the objectively more important pieces of news. And as much as I enjoy TeamVVV’s content thanks to Alan’s radio-friendly voice and willingness to cover the simcade titles most turn up their noses at, seeing him admit to spending sixteen hours filming Project CARS footage within the WMD member forums was just frustrating. As a Canadian who has followed the current American Presidential Election quite closely, I’m already tired of seeing major news outlets who are known financial contributors to Hillary Clinton’s campaign efforts push out article after article slamming Donald Trump. Many of us use sim racing as an escape from whatever we deal with in the real world, and it’s disappointing to see that the corruption and bias of mainstream media outlets has seeped into a niche video game genre such as sim racing.

I think a company like Slightly Mad Studios approaching an individual such as Yorkie and asking him to radically change his stream of content to appeal to their own needs is taking things way too far. I can at least respect the strategic element of essentially purchasing the genre’s biggest news outlet, because there are immediate benefits to being able to control the narrative about your own product. However, tracking down individual users with small YouTube channels and demanding them to give up their personal creativity in favor of blindly pushing your next product is just straight up anally retentive. I mean, it’s great for PRC.net, because it shows our readers that companies like Slightly Mad Studios indeed employ guerilla marketing tactics quite regularly, but for Bobby Backmarker clicking around on YouTube, this is a shitty environment to partake in. Sim Racing as a genre is already small – it’s hard to find a game to play with any sort of following, demanding to actually sit down and get good at driving a virtual race car, difficult to find an active community that doesn’t rip you apart in the forums, and incredibly challenging to find online resources you can trust. Forcing people to wade through layers upon layers of users who serve no purpose other than to sit on message boards and act as used car salesmen for the various games is just dishonest.

Thankfully, the use of viral marketing in the first place already throws up some very ominous red flags that most informed customers will adhere to without question. If you’re a company selling a product, and you need to pay people to say nice things about your product, chances are that your product isn’t all that great to begin with. The fact that we haven’t even seen Project CARS 2 in action, and already Slightly Mad Studios are recruiting random YouTubers to push the gospel of their upcoming racing simulator on a ground level says everything about what we can expect from Project CARS 2.

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73 thoughts on “I Have A New Job!

    1. He got the job for the skillset he has, though I doubt that the content he has made weighted negative. Hypothetically, if you James, would work [for GM], on a position higher that the wrench turner, would you think they were ok with you blogging about how much fun you are having with your new ferrari, or worse, how much you hate it? Yeah, didn’t think so either. You step out of the door and bam, there goes the illusion of your freedom of speech.

      PS. Go Trump, I want to see if the president of the great USA has any power left attached to his title!

      ~Shill

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      1. [Continues]
        Now what comes to viral marketing, I’m afraid it’s here to say. Traditional forms of advertising are not enough for the companies anymore, and sending youtubers stuff to promote is cheaper than full blown advertizing campaing with seven or eight figure price tag.

        ~Shill

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        1. One more thought about hype, DO NOT GET ON THE HYPE TRAIN.
          If it looks like there is a nice product [game] coming along, don’t eat the bait, wait, patiently wait however hard the (viral)marketing tries to get you on the train, wait some more. After the release, when you have seen what the product really is about, buy it, or don’t, it’s 100% your call.
          If you want to play the game on the release night with others by preordering and preloading it, well, that’s your call too, but buyer beware, you don’t know before you know.

          ~Shill

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      2. I respect your analogy, but there is a fundamental flaw. GM creates products that retail anywhere from $15,000 to upwards of $85,000. Most people spend YEARS simply paying off a GM product. By comparison, Project CARS can be acquired for $20 via the GameStop bargain bin. Corrupting entire online communities and news outlets – which took several years to build and establish a good reputation – over a product that’s cheaper than ordering pizza, is utterly despicable.

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        1. Used GM as example because we are pretending to talk about cars, mkay. It doesn’t matter what industry we talk about, the same principle holds “you work for us, you represent us, you don’t talk (especially negative things) about other companies” Some of Mr. Bells doings don’t really fit in, but that’s really his own choice.
          If I read this article correctly, the lead point is that SMS recruits random (simracing)youtubers to extend it’s marketing campaign, which is binary false.
          We do agree on that letting “not-investors” that got a rather nice profit do advertising was not the best of moves. But that’s the same with everything, you attract fans, and some fans start to “push the gospel” as you said. Look for example at the Bethesda games based on Creation Engine, The bug list for Oblivion is around five thousand pages long, people hyped Fallout 4 to hell and back, “nonono, iz new engina, muh buttar”, racking zillion dollars in preorders and lo and behold, it still had(has?) the same bugs as Oblivion. And you say adding money to the mix is bad, it doesn’t make things any easier, that’s for sure, but I seriously can’t see that as the root cause. How many years now have some bigger names (TB and co. + everyone with brain) shouted STOP PREORDERING VIDEOGAMES and yet people still do, it’s really your own fault that you are let down. If you buy and keep a broken game, it’s really your own fault.
          What comes to virtualR and the fact that R.Prange runs the site and works for SMS, well, I shouldn’t comment on it because I know Jack Shit about it, but for what I can see, he publishing stuff about most mainstream games equally and doesn’t jump to conclusions too fast (the simraceway thing was maybe the worst) And TeamVVV, they’re doing what they hope will pay at least some of their bills.

          ~Shill

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        2. I think the analogy still stands. It goes well into racing as well. People get promoted and licensed deals with Ford/Toyota/Mercedes/ etc.. and their basically only allowed to be shown with those cars. I saw an interview with Ken Block who used to be Subaru, but has since switched to Ford and now touts around the Ford badge when asked his preference. It could be true, but that’s how these deals work.
          That being said, I do agree that it is pretty dumb for a game to essentially license a private channel to only promote their products and seemingly not allow any comparison to the other products already available.

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  1. “The fact that we haven’t even seen Project CARS 2 in action”

    It won’t be much different from Project Cars, how much different could the driving be? New content, game modes, etc, but Pcars2 in action most likely the same.

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    1. Trumps the best thing to ever happen to the USA, he’s the only politician with courage and balls in the US.
      VOTE#1 TRUMP

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    2. He is Canadian so he elected this man
      [IMG]http://resources1.news.com.au/images/2015/09/25/1227543/009713-30b34820-62c4-11e5-80d4-bfa4602ce970.jpg[/IMG]

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  2. Gee, a bit butthurt that you were not offered the job Austin… I haven’t watched anything of Yorkies and I don’t own PC1, but if there is a guy like Yorkie that is clearly passionate about sim-racing, and has the opportunity to have input into a project of this size that can only be a good thing. As for SMS silencing him, if you think it is OK to talk publicly about direct competition when working for a company then you really don’t understand how business and contracts etc work, do you.
    As for you political persuasion, it explains a lot….

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  3. He got that job because is a graduated game designer and not because of his YouTube activities (I mean 15k subscribers are quite little even for a sim racing channel)

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  4. This blokes nothing more than a dirty prostitute and cum bucket for SMS now, he has bent over and sold his anus to mr Bell who will now smash its so hard it prolapse’s and drops out on the floor.
    All credibility gone.

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  5. It makes sense for them to hire yorkie. He is racing and comentating in the AOR project cars league.

    http://apexonlineracing.com/community/threads/project-cars-official-partnership.12060/

    As you can see in the link some time ago AOR was made the official project cars league and Yorkie being the announcer of that tells you that he had connections to SMS for quite some time. Being a league racer in AOR myself i know that there are many good guys behind the scenes there and i think that SMS hired him because he plays the game on a regualr basis and has a degree in programming.

    This should show you that they didn’t hire him out of the blue, but because he already was involved with SMS.

    Fun Fact: most of the AOR races in the Codemasters F1 games got codes for the beta, so it shows you that thos league has a pretty high reputation in terms of Project cars and especially F1 games.

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  6. With this Nascar Evolution filling in a cap that Iracing as, what will the point in any one using shitFactor 2, this just makes rFactor 2 even more irrelevant there really is no point in anyone playing or buying that shit dated crap, Gjon Camaj should pack his bags, and go look for a job sucking cocks, that’s the only thing that grease ball is good at.

    Iracing covers Nascar
    Nascar evo covers nascar
    rFactor2 ? whats the point of me being here, what role in the simracing genre do I cover

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  7. The one thing you pulled from the American Presidential race was that some liberal news outlets call out Donald Trump for being a bigoted blowhard who is pandering to the lowest common denominator of the American Midwest and South? Yeesh.

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      1. Wait, your canadian, so your vote won’t count anyways. What do you even stand to gain from a Trump presidency short of moving south of the border?

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    1. Hey man you can’t just go around telling people they are weak and controlled by their fears, this is about freedom. We are all about freedoms dude, unless you walk into the ‘wrong’ bathroom. Only then do we need to involve the government!

      Instead, play to their weakness, sell them some shit and lie to get it done.

      TRUMP FOR CANADA!

      Don’t worry James, the horrible oppression you and all other special snowflakes experience will soon be lifted by the choice of jesus: Donald Trump.

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  8. Sometimes if it looks like a duck and sounds like a duck, it’s probably just a duck.

    The guy got a job, that’s it. Why would there be another motive other than he had the credentials and got the job?

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  9. Trump is a scholar and champion of the people, actually he is the only good thing about America.
    All Americans wish they were Canadian, German or Australian, Americans are the dumbest people on earth not counting the arabs and muslims.

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  10. Funny how a candidate is stupidly hyped and promises every stupid shit you wanna hear and you believe he could really change something in this rotting country, dont you find at least strange that we have solely the “‘choice” between A or B, that doesnt seem much “democratic” diversity to me.
    Keep your daydreams that something´s gonna change because its not gonna happen. If a black president could not change shit (all hopes were crushed or wherent they?), what could possibly be changed by this shit talking GTA-esque character. Maybe you are better off with Trump than with a woman as president, cant really imagine what they will do in her name then..maybe build a wall to canada

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          1. Settle down, that is an old joke. Nothing related to sim racers. Yes the joke has racing connotation but I don’t understand why you have to involve sim racing status there. If someone says a racist joke on a conversation, will you judge that person on his job and hobbies? Say his job is carpenter and his hobby is playing football on weekends. Are you gonna say carpenters and people playing football on the weekends are the worst type of humans?

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  11. Hillary Clinton will be elected this year over Donald Trump and she will be out before completing her first mandate. Then Trump will be elected President.

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  12. Honest question from beyond the Atlantic: is this Trump thing serious, or are Americans having a giggle? Are a large amount of people actually considering that clown a man suitable to be in charge of a country?

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      1. Sorry, not into American politics. Explain that, and why does that mean you should vote a clown instead of a 3rd candidate.

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          1. I told you I’m not into American politic scene. ‘She’s corrupt’ doesn’t help me. Was she declared culprit in court of any specific fraud or something? Stealing public money? Tax dodging? Illegal campaign funding?

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              1. Yeah, because Trump never scammed anyone, right? He must really be the second coming of Jesus f*cking Christ then.

                Either way, it doesn’t matter. Both are a disgrace and anyone who voted for them so far should be ashamed of giving those two clowns a chance to run for president. Obama is not the best president they’ve ever had. Not by a long shot. Still, if compared to Clinton and Trump, he magically looks like the best president ever, which is all saying.

                How many stupid people killed each other with guns in the US today?

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              2. I googled exactly that and I saw reports of her using private server e-mails instead of public ones, when discussing classified information. The reports say authorities did not see any malicious intent but they say it´s not excusable for someone in her position to put information in threat of being intercepted.

                Doesn´t sound to me as “leaking” anything, if that was the case she would be in jail as a traitor (she would in my country if she leak secret info, and in USA this stuff is taken far more seriously!), or stuck in a foreign embassy forever like you-know-who. So I´m inclined to believe you talk nonsense.

                Anyway, I´m clueless about USA politics, so I don´t know the biases of the media I read the reports on, so let´s accept worst case scenario, assume you´re right, and Hillary has made profit dealing with sensitive info!

                Why supporting Trump in that case? Why not voting a different candidate? My country used to be bi-partidist. 8 years ago one of the main parties made some terrible economic decisions and almost sent us to rescue. On the last 4 years the other old big party has been involved in dozens of corruption scandals (in this case straight stealing public founds everywhere). So what people did was to vote new parties. Now we have 4 big parties and corrupt individuals are forced to resign inmediately just because they know people will punish them otherwise.

                You don´t vote for incomptetents clowns just to avoid corrupts. That´s stupid. You vote other people. Sorry if I´m wrong but to me it just sounds you actually like Trump but you´re embarrased to admit it 😄 There´s nothing wrong with it, you´re allowed to have that position! If you´re rich, want low taxes and a small public sector, if you´re racist, if you hate multiculturalism, if you are nationalist and think flags matter more than people, if you like classless individuals representing you… then vote Trump! And don´t be shy about it! Don´t try to sell you only support him because alternatives are bad.

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                  1. Well, I´ll repeat I´m not in a position to even discuss that from reading some reports. I don´t like to talk about shit I don´t know about, so I´ll just say that, if that´s the case, then she´ll go to jail REAL soon 😄

                    But be careful what you wish for. Then that corrupt candidate will be out of the game, democrats will need a new person, and you´ll be out of excuses to justify supporting that clown. No more hiding behind “alternatives are worse”, you´ll have to openly explain how you actually like the guy and his errrr… “ideas”.

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                    1. There’s a long-discussed theory that Bill Clinton shared technology with the Chinese in the mid 90’s simply for re-election funding (and nothing else of course, as usual with these misleading narratives) and that Hillary was putting classified information or her ‘intentionally insecure’ e-mail server in exchange for donations.

                      There’s only rough circumstantial evidence to support these theories and none were supported by the recent FBI decision.

                      So, either James is privy to orange chosen son trump knowledge, or he’s talking out of his ass based on websites that fabricate DDOS attacks against themselves to lend credence to their poorly cited claims.

                      James and trump use some of the same plays to get people riled up and manipulate. One is a criminal and the other is simply getting some ad revenue from groups of angry fanboys on regular rotation. Which I personally think is hilarious if it remains relatively harmless.

                      At the end of the day, it’s a choice between evils in US elections as normal. I’ll take the tricky bitch over the dangerously ignorant fool I think.

                      The only difference is the average voter is more aware of how much bullshit is going on this round, all aligning with social media and unprecedented expectations of exposure and constant coverage of every word and action.

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                1. America doesn’t have other parties. They have 0 representation nationally and of 7383 seats in state government they make up 17, with only 3 of those coming from a national party. The Libertarian and Green parties are both even more radical than the major parties and are almost invisible in America’s bipartisan controlled media.

                  The NDP and GOP would pretty much have to endorse the murder of white people to ever be deposed.

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    1. Australians adore Trump, we wish he was Australian, we could do with him down here to get rid of the camel jockey’s.

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  13. So you want an idiot racist fascist with the IQ of a toast being president of the Imperium? Clinton is a corrupt bitch, but against this dangerous brain damaged toast everybody looks like a better alternative
    youtu.be/YunIdTQ4HS8

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  14. I come here for the gossip and news in the sim racing scene, not to witness a bunch of 14 year olds argue about the Presidential candidates.

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  15. “Ooph!, Rubio got slapped around like a Detroit street hooker.”

    “Yea, in Michigan especially. He and the other liberal need to quit nd hopefully Cruz gets those votes. Rubio is going get slapped around like a Miami street hooker next week in Florida, Hopefully.”

    “Oh well he got beat so bad in Michigan after all that money he spent and promised his Pimps (gop elites and chamber of commerce) that they slapped him around like a hooker. BATCH WHERE MY MONEY!!”

    This is the guy who oversees Nim at iRacing, looking after forums, protests, etc. He’s a fan of Cruz, who is a nutjob who grills bacon on a machine gun. Does this explain why the thread http://members.iracing.com/jforum/posts/list/3494381.page (thread discussing how wonderful guns are with people showing their frankly scary gun collections – seriously someone in there’s going to go on a rampage) is still going with the 2 people who are suggesting guns might not be ok getting a rebuke, while any thread about people shooting people with guns gets locked.

    Can’t think what the problem might be here.

    Like

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