These Shills Are Getting Lazy

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Viral marketing. It’s a topic which needs no introduction here on PRC.net, so it’s not going to receive anything elaborate. With how popular and influential social media has become in the 21st century, companies involved in crafting a wide spectrum of goods, services, and entertainment have figured out that they can plant fictional positive feedback smack dab in the middle of many ground-level online communities, a cheap yet effective way to drum up additional interest in their product. Sure, it can backfire spectacularly when a video game developer cannot make a quality experience to save their lives, and the false reception in no way reflects the application contained on the BluRay disc, but a large majority of the time, nerds aggressively labeling each other as shills via internet message boards is a quick way to paint themselves out to be nothing more than amateur conspiracy theorists. Aside from, you know, all of those times they were proven to be right.

So again, we’re talking about the Project CARS franchise by Slightly Mad Studios, and again, I’ve got to make this one quick – if you’ve been on PRC.net over the past year, you’ve heard it all before. Upwards of 30,000 hardcore sim racers, video game journalists, and other miscellaneous investors were instructed to spread the gospel of this rather underwhelming mainstream racing simulator prior to release, resulting in an extremely large number of units sold across all three platforms, only for the massive audience to discover the game wasn’t really finished or subjected to proper Quality Assurance testing. Those who quickly grew frustrated with the title’s obvious lack of polish were belittled by developers on the official forums, and deemed shitposters in other areas of the Project CARS community not governed by Slightly Mad Studios. It was a total mess, and while it was fun to cover as the editor of a sim racing blog, this certainly wasn’t the direction sim racing needed to be heading in. Shills shouldn’t outnumber the genuine community members.

Now with this game being a little over a year old, most of the message boards have quieted down. The official Project CARS forums have seen a huge decrease in activity, with only the hardcore fans sticking around to continue discussing the game. Reddit’s home for Project CARS has been more or less deserted, with the odd thread appearing to ask if certain problems have been fixed, if more downloadable content will be arriving in the near future, or what the company’s plans are

And then there’s this guy.

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The brief post history of Reddit user Le_Kinnuen is a stunning example of a viral marketer who is downright brutal at their job. The key to viral marketing is to be subtle and appear as if you’re a genuine member of the community voicing a unique opinion that can be informative to other users, only to be secretly under instruction from your masters to spread their desired ideology. This guy right here has some work to do. Slightly Mad Studios does not have a rock band aura surrounding them, nor does the sim racing community have nicknames for Ian Bell and company such as “Wookie Games” and “beard man”; they’re a portion of the team that helped put together the iconic GTR 2 back in 2006, and that’s how most people will refer to them. Hardcore sim racers, the kinds of people who would populate a Subreddit dedicated to Project CARS, would never refer to a racing simulator as a “PC car game”, nor the company as “Slightly Mad Games.”

But we can go even deeper. Project CARS was built specifically because the two Need for Speed Shift games created by Slightly Mad Studios were notorious for their inability to provide a satisfying end-user experience. The driving model was butchered beyond all recognition, after claims that this would serve as a spiritual successor to GTR 2 thanks to the FIA GT license. “Getting the controls right,” as our resident viral marketer writes, was basically impossible without the use of numerous community modifications only available for the sequel – not for the original. In fact, it’s absurd to see any sim racer praise the original Shift release, as virtually all of the effort spent by the community on making a Shift title playable and enjoyable was saved for the sequel judging by the extensive list of modifications available at NoGripRacing.com. The total list of downloadable modifications for Unleashed doubles that of the original game. Nobody in their right mind would install the first game over the second.

Oh, and what’s this “Phoenix” that both the viral marketer and the moderator of the Subreddit are talking about as a “different subject altogether?” Nothing on the official Slightly Mad Studios website discusses a game named Phoenix, and Google turns up some Space Invaders clone. What the hell is going on here?

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I fired a quick message to Ian Bell, and he had no problem revealing Phoenix was simply the internal code name for Project CARS 2. Therefore, this basically confirms the random guy on Reddit blindly praising the work of Slightly Mad Games and the entirely forgettable Need for Speed Shift (2009) was actually a guy from the Project CARS 2 team – or at the very least, a financial contributor to the title.

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This particular exhibit of viral marketing is a classic example of what not to do when resorting to guerilla marketing tactics in the electronic entertainment industry. Our boy Le_Kinnuen fails to understand the history and prior reception of the company’s products, uses incorrect and out-of-place lingo for his intended environment, accidentally refers to the company by the wrong name, and reveals both an in-house nickname for an upcoming title that average sim racers wouldn’t know, as well as a pet name for the boss of the entire operation. It’s a poor performance that will most likely see him benched for next week’s assault on the sim racing message boards, and we here at PRC.net would like to wish the owner behind the Reddit account of Le_Kinnuen the best of luck in his future endeavors. Wookie games all day long!

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160 thoughts on “These Shills Are Getting Lazy

      1. So if I buy (don’t know if is possible anymore) an access level for pcars2 means I’m a shill? And someone calling pcars2 as the codename phoenix to other possible pcars2 testers on the pcars subreddit means I’m a shill? Damn you’re running crazy with this logic. Desperate measures for desperate minds that don’t know what else to write.
        And apparently only pcars users and James visit the pcars subreddit. I guess James felt shilled so it was worth an article.

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      2. The reason he knows the “internal” code name for Pcars2 is because in steam it’s actually named “Phoenix”. Not sure why it matters what the internal name is though, Pcars 1 was called Aries but no one called it that.

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      1. Yea, its got all the hallmarks of one of those weird right wing blogs from entire articles dedicated to character assassination to criticisms based on completely made up perceptions which are hidden from the reader base by applying familiar labels that elicit a nod such as Viral Marketing or Simulation Value or what not.

        The use of buzz terms is particularly obvious to me. Its how you get people on your side without even giving a single piece of information or needing a credible one. Open with the buzz term and whatever follows most will just eat up.

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      1. HA, shes at least half as hairy as gran, glad she got the attention, she has a fetish for dressing beta males up in baby cloths,and using strap ons, you are one sick puppy my friend, well done.

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          1. “Hash you would fetch the sperm out of a 3 week old roadkills anus wouldn’t you?”

            Fetch it where? it would be pretty fascinating seeing road kill that has a anus that produces sperm, is this a regular thing in the states?

            Try harder, it dont even make sense buddy.

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    1. Hash i bet your boyfriends call you ‘hash brown’ and love to turn it into mashed brown after a good smashing, you really are a dirty little fekker Hash Brown.

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  1. Funny that they’ve openly called it ‘Phoenix’ though. What does this say about their internal opinion of the first game?

    (From Wikipedia)

    A phoenix is a long-lived bird that is cyclically regenerated or reborn. Associated with the Sun, a phoenix obtains new life by arising from the ashes of its predecessor

    Liked by 1 person

  2. What a blockhead El Kinnuen is? He is doing viral marketing for Project Cars… targeting it to Project Cars users in Project Cars subreddit! Perhaps the worst viral marketeer ever? Pcars subreddit readers, as our James here, are Project Cars users!! No use of marketing there.

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        1. James will be working for SMS behind the scenes shortly if he already isn’t, I’ve heard he’s cut a deal with Bell to keep talking about PC’s to keep the interest, they both know any publicity is good publicity.

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              1. Could you imagine all the transactions going into Jame’s bank accounts, shut up sweetners and shill sweetners, James is the king of shill

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  3. Good Reddit pick up James, are you going to turn this blog to Slightly Mad marketing channel?? Maybe trying to compensate something to the Beard Man?? Why?

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  4. Someone on the pcars reddit is talking to other pcars users their favorite SMS games, including the new one under development.

    Total shilling.. no doubt. LOL James smh -.-

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    1. He brought up the subject with an internal codename of the next pCARS and that is not shilling?

      It doesn’t matter where he posted that, shilling is shilling. Hell, he can even come to PRC and type that into the comment of a topic that’s completely unrelated to pCARS and that’s still called shilling.

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      1. He assumed most or at least a good part of the pcars subreddit active users were also into several of the SMS games including the new one. So if more pcars redditors that use the same subreddit also are in the pcars2 testing, then they might be used to treating it as phoenix.

        Seriously, you want to see things and anytime someone doesn’t talk about rfactor it means is shilling.. because oh so clearly isn’t rfactor the greatest of all time and everyone likes it, right? So yeah, people talking about something in common that isn’t of rfactor they must be shilling.

        Have you stopped to think that all those who are obsessed in calling others shills and fanboys have one game in common? Coincidence? I think not.

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        1. That’s a really sad and rambling pile of bullshit.

          Such a simplistic reduction of all the valid complaints against sms..Smells strongly of shill.

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          1. The best part is how the reddit shill thread mysteriously disappeared after being featured on here, followed by eight identical comments saying I was working with Ian Bell this morning.

            So sad. Genuine reception of pCars has been so terrible, SMS is forced to pay for nice online comments.

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            1. James you are the reddit shill and you did it to create an article here, its so obvious its laughable.
              The reason the thread disappeared is that you removed it.

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            2. You don’t really believe people like this are literally on SMS payroll do you? Even if there was a shred of substance to your constant viral marketing accusations – it would probably be through a marketing company who would do super generic comments on more popular forums like YouTube or Facebook, don’t you think?

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              1. No.. majority of the buyers for pcars are found on pcars subreddit. So that’s where they must target the shilling.

                Thanks to his post now I want to buy this Phoenix game. Shill job well done, they got one customer.

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          2. So are we discussing all the valid complaints against sms or are we discussing whether or not Le_Kinnunen is a shill and made a shill post.

            I only said that he shared his experience with various sms games including the new one, pcars2, codename phoenix. Is it that weird for someone to call it by the codename if they might be used to this name everyday and they are talking with other possible pcars2 testers in the pcars subreddit? Totally unrelated to any valid complaints against sms, you are witch hunting this guy for what?

            Is it shilling to say “I’ve had so much fun” while playing nfs shift, pcars and pcars2 (phoenix)? If you answer yes to that then you need to unwrap yourself of the tinfoil.
            Now the simulation and game experts get to tell whether is appropriate for people to have fun with game x and if the experts don’t agree with your experience it means you’re shilling. Just turn off the pc and relax.

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              1. That ‘dude’ was you James, you wrote and removed the post and you and Ian are sitting back laughing about it, as sure as the sun will come up tomorrow.

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            1. “Is it shilling to say “I’ve had so much fun” while playing nfs shift, pcars and pcars2 (phoenix)? ”

              Yes, it’s an essential aspect of the common ‘a real consumer with a positive message about a product’ shilling. An ‘opinion’ becomes shilling when it is voiced to influence other people’s opinions and usually contains misleading or dishonest statements.

              Pretending that shift 1 is a good racing game (let alone sim) is outright dishonesty. Pretending that GTR1, 2 or legends are ‘wookie’ games is outright dishonesty.

              You make no point, all you’re doing is playing apologist for shills. Why?

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          3. Besides he only said “phoenix” for the other users in the pcars subreddit who might understand what he meant.
            James is the proof of not understanding what this guy was talking about, and James defaulted to shilling.
            Kinnunen’s post was for all the users who played sms games + the others who are also playing/testing pcars2. Hence using that codename. Just in case someone (James) passes by to not see they were discussing pcars2.
            But anyway, Ian Bell revealed to him what it means.

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  5. They are only making a new Game to milk People better as they aspect something new and therefore are willing to buy an entire “new” Game . An obvious strategy, instead of bringing out patches that would fix Project Cars as a whole and to make it usable as a Platform for the next 5 – 7 Years. They fix some Problems of PC1, renew some of the content and bring it out again as a new game without the need to rewrite too much code and with a granted high profit stake as otherwise they could only make additional money with DLCs (sure not so much as for a new game and that´s why they develop part 2 in such a short timelapse ), so my guess is that they will then use the Platform for another X-Years and then do the same shit with the next title again. But who is willing to rebuy a sim after 3 or 4 years? Correct way too many people and that´s the problem we will get only unfinished fast released products with marketing strategys mainly targeting an initial Hype, high and fast salesnumbers. AC on the other hand does not seem to pursue such strategy, but who knows for sure, maybe AC2 is already in the pipe waiting for our hyperhyped asses to buy.

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    1. True. But on the other hand, EA Sports have been doing it on an absurd level for nearly 2 decades and it raises very few eyebrows.

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    2. Yeah that would be the smarter choice for restoring consumer trust.

      They are calling it phoenix though… clear intent to rehash the broken shit with some new garnish.

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      1. ”Got any proof” thats the first thing every guilty person says when confronted with their crimes, you might as well say ‘i did it but you’ve got no proof’…

        Why would there be proof if you didn’t do anything?

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        1. Do you have any proof that’s the first thing shills say?

          I’ll wait for the peer reviewed studies you’re going to link me to…

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  6. This blog’s nothing more than a front to have people believe James and Bell are not in cahoots together, its as clear as day they are working together.

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    1. You mean kinda like the time AC dick riders were regularly sent over by kunos to give this site “inside” info, cause they perceived it as “Assetto Corsa friendly”.

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      1. The oldest trick in the book James, you’re too smart to shill in a positive way, smart marketing has gone the other way and you are very good at your trade, we both know all about reverse shilling.
        You started out with good intensions James but you saw an opportunity and grabbed it, credit to you.

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        1. Oh Im a Xenophobe?

          Im a immigrant to NZ from Scotland, worked in USA europe and aussie with many varied races and people, my rugby team is made up mainly of islanders and Maori lads, Ive fucked Maori girls asians girls and island girls and various other mixed races, my girl has Maori blood, Ive spent time in both timor and samoa doing charity construction work and have friends world wide with more variety then the bacteria that grows on your cock.

          Tell me again how Im a Xenophobe you little Anon bitch, no doubt hiding behind proxies like a little beta male bitch pedophile, you triggered? you upset I might of called someone a wog cunt lol, get over it, get a girl and get out in the real world

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          1. But did you also insult all those people or is just an internet thing because you think people here aren’t real? You think internet isn’t real just virtual so we can do anything to them?

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  7. Im so sick of people here attacking gays, muslims and women, its a disgrace.
    Would your church or parents stand for this James?

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    1. “Im so sick of people here attacking gays, muslims and women, its a disgrace.
      Would your church or parents stand for this James?”

      You really that low of intelligence to see its a clear “hit job” by certain shill/shills to garner that exact response, 20 bux says you are the one posting that shit, no one can be that fucking retarded to see it as legit, although looking at general race community maybe Im wrong.

      It still blows me away James has upset some kid soooo much he literally spend 24 7 hours doing it, how do you feel like a man doing that, thats some messed up shit, poor kid.

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      1. Hash you are one of the worst most disgusting bullies on this site if not the worst, a XENOPHOBE, hater of women, muslims and gays, you are the worst here Hash

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        1. “Hash you are one of the worst ”

          Ive very obviously hit a very painful nerve with the spammer and my little pet pit cock, Ive managed to turn just a small amount of there obsessive spamming on me,10 forum points for me.

          “Hash how is your anal leakage going?”

          You are just putting what you consider rude words together, to try to form a insult, they are neither interesting or very witty.

          your comments reek of a 13 year old COD player that spends far too much time on the net and masturbating,I can almost hear you get giddy when using terms like “anal leakage”, enougher obsession you seem to have is liquids coming and going from “Anal” area, its not healthy for a young man to use anal so much in his insults or any wording, and suggests you suffering because of one or more of these , a close family member suffers from anal problems, you are a closet gay and are ashamed or someone you trust has played with your anal bits, or some combination.

          You need to seek help for any of those, I wont charge you for this evaluation, just pass these notes along with your comments and spam on PRC to the medical practitioner you will seek out, good luck and god speed, be sure to say hi to ya mum for me.

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  8. All images, gifs, and videos banned?

    Now that PRC is sponsored by SMS, Sector3, Race2Play, there needs to be a cleaner image for people giving views to this blog.

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      1. Not only you deterred the gay spam, you also deterred the Virtua Simulazioni/MAKCorp copypasta shitposter/”AC IS SIMCADE”/”WORKAROUNDS” also.

        Killing two birds with one stone, eh?

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  9. We are all seeing an increase of shill activity on Race Department. ISI’s own viral marker Associat0r is back to usual ways of shilling hard for rF2, while Radu Oros is shilling for AC, defending the fact that people who don’t own DLC cars can’t race with people that use DLC cars.

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            1. So I guess stating the truth makes me a hater? That’s shill logic for you, and that’s the same type of logic the PCARS shills used on their forums to silence any criticism. You can go back defending AC’s decision to not let people without DLC race with people that uses DLC content.

              Liked by 1 person

              1. Your truth that someone is a shill based on le_kinnunen’s post is very subjective. I wonder what kind of posts people have to make to not be labeled as shills, praising rfactor? Giving thumbs up for prc? Joining james circlejerk?

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  10. Wow, amazing amount of return fire you received today James. You were spot on by the looks of things. And developers/shills posting the porn and racism to discredit the site. How very tedious……

    Anyway excellent blog. Keep up the good work. Thanks James!

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    1. Witch (shill) hunting is good work?

      As if the “witches” in 17th century were real witches.. they were raped and burnt in public because of ignorance. That’s exactly what’s happening here, some “enlightened” are calling left and right people as shills. And this blog is endorsing that.

      It came the day in sim racing where people are under inquiry for everything they say and do. And then they are shamed in public.

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      1. Oh the irony! James is the witch and the hunting is what has been going on in this comments section by the establishment. Nice try…..

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            1. Doing what now? Defending this and other guys who are constantly accused of being this and that because if someone doesn’t have the same views, preferences, and experiences as the other then it means they must be shilling for that product, because “I can’t possibly comprehend how someone likes games which I think are very bad and I didn’t like them all. As such he is a shill!”

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  11. Pcars have been pumping out posts of beat Nick hamilton BLA ! BLA! BLA! DLC cars mostly 🙂 $$$$

    They are still pushing the broken Barrow and will until Project Pheonix or whatever you may like to call it comes out in 2018 .

    Trying to take money from the unsuspecting is difficult with a lot of negatives from the gaming communities , takes a lot of work .

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  12. Thanks for alerting us of unfair practices from the game developers and help us understand why new simulators do not convince anyone. Excelent blog.

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  13. This guy isn’t specifically a shill… I’d say more like a newbie to the scene. Either doesn’t have much experience with sims yet so not much to compare to or is just easily pleased so doesn’t mind that Shift 1 was absolute shit and 2 was better in every way similar to PCars being better than Shift 2 in every way and more.

    That being said the guy just wanted to start a discussion on enjoying past SMS games… why is that a problem?

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      1. He’s been paying visits to pcars forum and subreddit for material to make some article. And here’s what he found, a guy sharing his stuff with other pcars redditors and gets targeted in public as a shill. What a sad state “sim racing fabricated news” have come to.

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          1. Expect “le_kinnunen” was your alter and you deleted it shortly after publishing this article to cover your tracks. #Exposed

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                  1. Just this isn’t no news, this is fabricated news. That guy deleted his post cause he found out he was shamed in public by the inquisition of prc.

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                1. Where is the obvious? All I see is someone using the internal name for project cars 2, for people who understand. And you didn’t understand James, because that part of his comment wasn’t for you or for any potential buyer, it was a reference to other insiders.

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                2. “>write article exposing an obvious shill
                  >100+ comments in 24 hours from SMS drones

                  Like good job guys, way to prove my point.”

                  Far out man, I thought the AC militia was getting bad, but fuck this is a timely reminder of the sick cult like fucktards SMS keeps, you really kicked the spastic hive hard on this one, and the WMD manboys have all but confirmed the story.

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                    1. Its friday morning and Im looking at a awesome swell at local beach and a early work day, life is good, hows spamming a random blog in the name of SMS going, that shit working out for you? LoL?

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      1. True I guess… although he could have joined the scene with Pcars, found out it did the WMD thing and seen the pcars 2 announcement and thought “oh cool I get to play it early and see the development!”

        Then again maybe he’s not new and he just has rather low standards for what’s good. Lmao. You know I’m an SMS shill and even I thought Shift 1 was fucking terrible.

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  14. Instructions to not be a shill:
    1. Point fingers at devs
    1. Point fingers at people praising the games or the simulation
    1. Criticize all sims each month and all decisions from the devs
    1. Refuse to play the games until they tick all the standardized features list in all sims
    1. Don’t buy high end gear
    2. ????

    Do this and you will be successful in all the message boards

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  15. holy shit this comment section exploded! i would like to see that level of participation in online sessions…

    butthurt fanboys

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  16. Some shocking untruths in here. It was upwards of 80,000 we instructed to spread the gospel of pCARS. To be fair, many did not comply. Some of those are still around.

    Like

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