Learning Curves and Target Audiences

Kicking Super Bowl weekend off by changing things up here on PRC.net, Twitter user FMecha actually tweeted me this article back in January, but I’ve just gotten around to reading it now. On January 12th, official Gran Turismo fansite GTPlanet posted a lengthy opinion piece stating how racing sims are falling in popularity, despite numerous advancements in the genre. If you haven’t read through the article, I assure you it’s worth taking five minutes out of your day to plow through the wall of text. Michael L. has done a fantastic analysis of the overall sales numbers regarding popular titles like Gran Turismo, Project CARS, and Assetto Corsa, and offers his own insights as to why we’re seeing these games take a back seat. In short, Gran Turismo is no longer the household name it used to be back in the early 2000’s due to diehard fans being unsatisfied with recent releases, and many racing games offer a near identical content list that confuses the casual fans among us; if you own Project CARS, there’s no real reason to track down Assetto Corsa – to a more casual racer, they’re both racing sims with the Nurburgring, Spa, and a ton of modern GT3 entries.GTPlanet1

Now of course, with GTPlanet’s overall userbase, the comments section exploded with activity, each member offering their own explanations as to why the racing genre as a whole has seen a reduction in sales despite the obvious increase in realism and fidelity. And I think one comment in particular by GTPlanet user CSLACR managed to hit the nail on the head. The casual “car guys” who were once sucked into phenomenal titles such as Need for Speed Underground 2, Project Gotham Racing 3, or Gran Turismo 4, simply can’t deal with the substantial increase in difficulty. And with online racing being such a huge part of the modern gaming experience, it’s not fun for them to join a server and get anally ravaged by either A) amateur race car drivers or B) guys who have been playing this shit since 1998.

GTPlanet2

I think CSLACR is correct. As racing sims improve over time – maybe not in the crop of features and game modes, but I’m talking the overall fidelity of the driving model – the times of jumping into a server at 2am with your bros on Project Gotham Racing are over. Unless you dedicate some serious time to practicing in your sim of choice, you’ll basically get destroyed. And this is what really fueled the influx of fantastic racing games around a decade ago. Developers found out how to inject the “pick up and play” factor into driving games without going overboard with rewind features, or begging guys to simply turn on assists that more or less drive the car for you. You didn’t need a wheel to enjoy NASCAR 2005: Chase for the Cup. You didn’t need to be a car setup guru to play through multiple seasons of F1 Championship Edition. Online races in Forza 2 were only lopsided if someone showed up in a leaderboard car.

But climb into an Open Wheel car in any modern sim, and you’ll be blown out by guys who have already built baseline setups for multiple different tracks. You’re not going to know that the tires don’t wear in the Flat 6 mod for rFactor 2 unless you comb the comments section of certain articles that break down the unrealistic driving style required to be successful. A quick race at the Nurburgring, and you still aren’t quite familiar with the final sector of the world’s greatest race track? That’s too bad, everyone else in the server memorized it back when Gran Turismo 4 was still new, and the front row on the grid is separated by three tenths. What’s this? You’re racing with a controller? Don’t say that too loud or the host might boot you.

We’re at a point where these games have become so complicated, the learning curve no longer resembles a steep slope, but rather a brick wall. Now, as an experienced sim racer, I personally don’t mind how difficult the games are getting because I’m comfortable and knowledgeable in this environment, but objectively, this isn’t helping the genre grow.

ssxx

So how do we fix this decline in popularity?

You change the target audience, so the new generation of sim racers are a group of people who are willing to take on the mammoth learning curve. Project CARS and Assetto Corsa don’t need to be pushed on teenagers who would much rather be playing Battlefield 4 or whatever version of Assassin’s Creed we’re getting this year. You don’t need guys like SlapTrain or BlackPanthaa bouncing off the guard rails in an effort to drag people out to the online servers in Assetto Corsa, as their audience are the very gamers who will run five laps, realize the game is too difficult, and never touch it again.

You need to push these games on car guys, the same way Madden NFL football is pushed on Football fans. People don’t pick up Madden because they see it in Wal-Mart one day and think “I heard it got good reviews on IGN.” They buy it because they’re football fans and they love that shit. Modern sims need to be advertised in AutoSport, Top Gear, Car and Driver, Road & Track, Autoweek… Stuff that’s relevant to people who love cars and auto racing. The people who read these magazines and invest themselves into automotive culture will have no problem braving the steep learning curve of racing sims and sticking around for a while, because by default it’s something they’ll enjoy regardless. And it extends to more than just magazines as well. You have tons of Australians turning out to each event on the current V8 Supercars schedule, but do those fans know that the Ford Falcon is available for Project CARS in the latest DLC, and they can race the exact event  they just attended from the comfort of their own home?

Probably not.

screenshot9688rvoyt.png

Right now, you’ve got a large group of Battlefield 4 kids picking up stuff like Assetto Corsa or Project CARS out of curiosity because BlackPanthaa played it for a giggle, then growing frustrated over those titles due to the insane difficulty, but literally nobody in the stands at your local race track knows this genre exists. And I’ve seen this phenomenon at my local sim center in person. We have guys showing up who are Canadian Superbike riders, SCCA road racers, Whelen All-American Series track champions – they invest hours and hundreds of dollars into playing rFactor 2 at a fancy arcade, and they have no idea the world of sim racing exists for their home computer. Yet guys who literally would never touch a hardcore racing simulator – they just subscribe to GameSpot on YouTube for weekly vidya news – hear all about the latest Project CARS DLC.

There’s something wrong with that. Change it. And I think the guys behind VRC Pro have actually laid out a pretty good baseline with this video:

The VRC Pro team don’t attempt to lure in the Call of Duty crowd with trailers on GameSpot and hope they’ll become invested in a super hardcore radio controlled racing simulator. They simply put the laser sights on the people who already love R/C racing, and go to town on that very specific group of potential customers. This is what some of the modern sims need to do. No more trying to rope in console gamers who will grow frustrated and go back to Halo by the end of the night. There are people out there who love this shit and don’t even know it exists. Go find them.

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53 thoughts on “Learning Curves and Target Audiences

  1. fuck GTPLANET and double fuck Gran Turismo. The shitty site is populated with little pre teens who think GT is the ultimate driving sinulator’.

    What’s worse is the marketing and hyoe around it, actually makes them think cars behave like that in the real world. This can be extremely dangerous.

    It is a massive circle jerk. Majority of the posts are laughable (like the front page of REDDIT) with questions like. “hey guys favourite vehicle and track combo”?

    Any time you mention the laughable physics or terrible sound you get annihilated by kids telling you to ‘get a clue’.

    Never going back there again.

    Like

    1. Despite what you actually believe, majority of people who post on GT6/GT Sport forum seems to be on negative tone – and they reign.

      Oh, and since it seems that you unironically hate Reddit without knowing that James also posts there and on 4chan, please go back to Wizchan, Gronky.

      Like

      1. I don’t go to 4chan, because I have a girlfriend and I am a trainee pathologist. sex at home and gore at work. absolutely no need for me to go on there.

        Liked by 1 person

    2. It’s funny since these days if you say Gran Turismo is the best you’ll be blasted to oblivion by so many people. It must have been at least 4 or 5 years since you’ve been there. Assetto Corsa and Project CARS hold the popular opinion there. Even Forza is held higher there.

      Liked by 1 person

    3. “Majority of the posts are laughable (like the front page of REDDIT) with questions like. “hey guys favourite vehicle and track combo”?”

      People on a video game discussion forum are discussing things about a video game? Such bastards!

      Like

  2. Thanks for picking up my tweet. After quickly reading this, let’s look back at a reader submission Sev commented: https://pretendracecars.net/2015/10/15/reader-submission-51-is-the-average-gamer-scared-of-racing-sims/#comments

    If you try to change the target audience, you will invite a bunch of crashers, and the racing is better without them – according to Sev’s response to the reader submission. (This is what I call the “tourneyfag” mentality in the comments there, since most of experienced racers tend to race in organized private leagues – which I equate to competitive tournaments.)

    Like

  3. Or maybe, JUST maybe, because the whole racing game genre hasn’t evolved since early 00’s? More the same until Sun explodes. Modern gaming seems to be focused around “experience”. Whether it be narrative cinematic tunnel shooter or pretentious indie walking simulator.

    In this comparison, racing games produce little or no experience. Mostly repetitive grind. So I think that racing games as is should be marketed for WoW and Clash of Clans player base.

    Hell you could have a NASCAR game where you fight against a fucking AIDS symptoms while trying to win championship.

    More the same.

    Like

    1. For people who touched any game with cars (even GTA), people’s demand is “I want my driving/racing experience with my pretend race cars as real as possible”. This leads to graphics and physics wars.

      Like

  4. My issue and the reason I haven’t/won’t buy any recent games is because of the insistence that I play online with randos. I want to be able to set up a championship of my creation against decent ai, but no recent games (Forza or gt) allow this

    Like

  5. I used to get spanked by the AI back in 2006 when I finally got my first wheel and GTR2, but I kept on practicing. Why? Because I fucking loved motorsports and I loved competition. Only after a year of driving the singleplayer stuff I decided to go for online races.

    Unless you have a sophisticated matchmaking system and a fairly large playerbase, you won’t get many casual players to stay. And to be completely honest, I don’t really mind it.

    Like

  6. Enjoyed the article, and agree with the premise.

    Interestingly, iRacing seems to be capturing some of the non-gaming, motorsport audience, but I think they should absolutely advertise in the periodicals mentioned.

    I think the non-traditional user base is also responsible for the current hardware revolution as well. Guys like Mark Hargett (Porsche race parts manufacturer who got into iRacing, and then created HPP pedals) and Bernie Villiers (SimXperience) have probably heard of AC and rF by now, but definitely aren’t traditional racing game enthusiasts, yet nonetheless have become hardcore sim racers through iRacing.

    Like

    1. For as many warts as Iracing has, and as much as it gets shit on on this site, it does do a lot of things very well. The online matchmaking system is excellent, the regulated rules work well, it’s got a huge online userbase, and it is definitely marketed towards the non-gamer trackday crowd. Yea, it’s as stupidly political as anything else on the internet with a tiny, insular fanbase, but what are you gonna do?

      It’s one of the reasons that I sort of roll my eyes when they talk about the costs and such of iracing here, the simple answer is that you’re not the demo that this game aims for. I’m a club racer, $1200 bucks is a set of track tires that’ll last me two weekends. 550 bucks is a set of pads that’ll be good for 3-4. Fuel, towing costs, track fees, lodging, etc, eats up a couple grand a weekend. Compared to that, $45 for a year’s membership at black friday pricing, and 10-15 bucks for cars and tracks that are well modeled (and for the US, a lot of tracks you simply don’t get in other games), is next to nothing in terms of costs. To a racer, dropping 2k on a direct drive wheel or 3k on a decent triple monitor setup really isn’t that huge an expense when you’re looking at 6-7k for a double adjustable remote reservoir coilover setup, 3-4k for good safety gear, 35-60k for a car and proper build/prep, etc.

      Like

  7. It’s not the difficulty that’s making people lose interest, it’s the utter lack of reward for getting good at it. If you’re the best person in the world at driving the GSCE V8 Supercar, then you can’t have a good race in SP and you can’t play MP… so why even practice to become the best.

    Like

  8. Also goes to the fact that no one is innovative and complacent. People dont enjoy a good challenge. Grant it i suck at online racing but i keep going because im determined.

    Like

  9. The racing genre like the sport is a niche one and it will never have mass appeal.When you talk about online racing then it becomes even more niche.Most people race AI and do not bother with online because you get beat by the experts or wrecked by the wreckers.

    We are lucky at the moment because there is a lot of very good racing titles out there despite what you can read on this site 🙂

    Like

  10. bullshit

    the vast majority dont race online. see AC. Now if AI is killing them you have a point.

    stop your agenda. only 15% of the population race online. Who the fuck cares.

    Like

    1. “bullshit

      the vast majority dont race online. see AC. Now if AI is killing them you have a point.

      stop your agenda. only 15% of the population race online. Who the fuck cares.”

      The fast guys race online.

      Like

  11. As a fairly experienced sim racer with, admittedly, only average pace, I’ve almost completely given up on online racing on the PC. Most races are a case of trying to survive the wreckers in the first lap and, if successful, spending the rest of the race watching two or three aliens disappear into the distance. I’m not a win-at-all-costs guy but these races quickly become boring.

    My biggest problem? Mid-race quitters. When 20 guys start and only 5 or 6 finish it’s not much fun and a waste of my precious gaming time. So I stick to offline racing, which isn’t all that bad in the sims with competent AI. At least I get a well populated, fair race with opposition broadly matched to my ability. I can race at any time of the day, which is important when my work and family life makes league participation a no-go.

    I guess this is the attraction of iRacing. Readily available organised racing.

    Like

    1. then we need safety cars for yellow flag when cars or debris are on track. Then races get closer again. It works in iracing, at least in the ovals.

      Like

  12. James/FMecha, remember that some portion of the identified target market isn’t comfortable with home computers, let alone setting up a simulator.

    Like

  13. There are people out there who love this shit and don’t even know it exists. Go find them.

    One way to start would be to email this article to various automotive sites, like Jalopnik, Top Gear, Motor Trend etc.

    Like

  14. “…memorized (the Nordschleife) back when Gran Turismo 4 was still new.”

    After a quick nostalgia-trip (ahh the memories :)), I’ve realized that was 11 years ago where taking racing-games ‘less casually’ actually started for me. (and I still think that was the best GT-release to date.)

    I remember putting-in laps @ the Nordschleife with a DFP in an old ‘used’ Evo I in 4, and then 5 finally came out and it was then a DFGT with a C6 Vette. 6 came along and really didn’t change the formula much ‘cept for bouncier physics, but eventually I got tired of PD’s silent-treatment and went looking to PC with other sims.

    Now the ‘practice combo’ is a G27/GT-Eye kit with a McLaren P1 in AC – sticking with that very McLaren-ish ‘7 minute lap’ standard for pace be it cruise-lap or hot-lap, at least for Nürb’ stuff.

    (Which reminds me, I still want to test that LaFerrari/P1 DRS @ Monza thing and see what happens, might get back with you on that James.)

    Anyways, you got me rambling now – “4/10 got my reply” etc-etc, point I’d like to make – as someone who’s done the ‘climb’ of console-casual to PC-competent over the years on & off – is that there are some out there in that grey-area who want to go beyond the casuals, but due to something other than lack-of-skill or desire to improve oneself, can’t hurdle that barrier yet, as I’ve been there myself years ago.

    Maybe like e123 mentioned, there’s a ‘PC-fear’, or a lack of a 1.) clearly finished 2.) go-to current-gen console game with 3.) free multiplayer. (which I honestly think the ‘free’ PSN on PS3 is all that’s keeping GT6 alive IMO)
    Whatever the reason is, it ends up reinforcing the ‘brick wall’ with steel bars, making the task even more daunting for those new to the genre.

    New audience or not, it’ll be up to those individuals as to how they approach that barrier, I used PD’s silence as a catalyst to move-on and up, and I don’t regret it, even if the genre isn’t what I expected.

    Like

    1. So about that P1 DRS @ Monza bit…
      [webm=http://i.4cdn.org/o/1454878372053.webm]
      [webm=http://i.4cdn.org/o/1454878504718.webm]

      Works just fine, all over the course. Had more issues keeping IPAS charged than I had DRS limits.

      Like

      1. Turns out I’m just late to the party. I do find it funny though how I had that IPAS concern, like how McLaren had(/have?) issues with it at the Nordschleife. “NO SIMULATION” my left-foot.

        Like

  15. Sim racing OG chiming in here…

    Basically, what you’re saying is that sim racing needs to divorce itself from gaming – that it should be the racing equivalent of, say, JamLink for musicians, or Zwift for cyclists.. a way to evade the real-world constraints of time and space.

    The ‘brick wall’ learning curve and inaccessibility due to steepening hardware requirements was bound to happen as the fidelity of the simulators improved over time. If you think it’s bad in sim racing, it’s ten times worse in real world amateur sports like cycling and triathlon. I’ve been racing on and off since the days of Grand Prix 2 and the original Papyrus sims when I was like twelve years old, and back then, we would have sold our souls to the devil to have the kind of experience you can get now. Yet, the sim racing community on most forums is filled with toxic manchildren with no sense of perspective on how far the genre has come. We did not have this toxicity back in the old days of sim racing forums on AOL, Compuserve, etc. The culture is so much more negative now.

    I think part of the culprit for the sales issue is that car culture is kind of on the wane… self driving cars are on the way, just a matter of time. I don’t know how sim racing can thrive if its real world equivalent is no longer culturally relevant. Too many of us love it for it to ever go away completely, but it could end up like, say, stamp collecting or model trains or something, with a graying userbase and shrinking array of options.

    Like

    1. >I think part of the culprit for the sales issue is that car culture is kind of on the wane… self driving cars are on the way, just a matter of time. I don’t know how sim racing can thrive if its real world equivalent is no longer culturally relevant. Too many of us love it for it to ever go away completely, but it could end up like, say, stamp collecting or model trains or something, with a graying userbase and shrinking array of options.

      In light of Toyota shutting down Scion (which, unfortunately, means that the Toyota 86 will be known as Toyota FR-S in the USDM market), I’ve heard that current younger generation have dwindled interest in owning cars.

      Like

    2. Ex-Amateur cyclist here. It´s not that bad. You need a 2K euros bike or to get into a team (so you get the bike and trips paid) and devote 3 hours a day 6 days a week.

      It´s more time consuming and dangerous than anything else. The hardware is not critical, and it´s not a money pit. A 2K bike is going to take you just as far as a top end 10K ride, and once you´re in a team they´ll pay for it.

      Just prepare to get your ass handed to ex-pros who don´t know when to call it a day and think they´ll go back up again past 30yo. And having to deal with brain dead drivers on a daily basis.

      Like

      1. I’m actually still a bike racer on and off :-). Never made it out of the Cat 4s, although I can still throw down hard on a group ride. I, too, have had my head kicked in by ex-pro Cat 1 riders more than once. The thing with bike racing nowadays is that it’s full of rich guys on aero road frames, many of whom are coached. Race fees are also steep now too… the big races here in the northeast US, like Tour of the Battenkill, are $100+ to enter. Less than a track day for sure, though.

        Sim racing and bike racing fire all the same circuits, but at least you’re not risking life and limb with your G27 at home.

        Like

      2. Holy shit, that’s expensive… my license for a full year when I raced in U-23 was 90 euros, and 125 when I was in Elite. The team pays it anyway, and there’s no individual race fee.

        Maybe we call “amateur” very different things? Amateur here is someone racing below pro level. When you aren’t a junior anymore you go to amateur and race some years hoping a pro team notices you.

        The level is insane, I raced with Mikel Landa, Carlos Oyarzun, Jonhatan Castroviejo, Moises Dueñas, etc. Sometimes Gomez Noya would try a race or two and he could’t get a single win despite dominating Triathlon WC. There’s not a hint of rich guys with too much free time and money in what we call amateur cycling here, only young guys who will be the pros of tomorrow, and ex-pros desperate to make it back up.

        Like

  16. CSLACR and the rest of GT tuner there are DICKWAD, they are the plague that made GT worse, who cares about casual, they will still buy GT on PS4 no matter how sim like GT will be on next gen. These great tuners at GTP are making GT far from a sim, they are so blinded by their own pride and have no clue of what’s realistic or how to tune a car. They turn GT into arcade racers, and casuals eat them up like hotcakes. I say FUCK THEM ALL, looks at GT Sport general discussion, CSLACR the dickwad made stupid posts about torque steer too difficult for casual. There’s a cult there, tuner cult called FITT, GT hater cult, and Pcars lover cult. MOTOR CITY HAMILTON, another real racer self proclaimed tuner, a 2 faced bastard, coward, wrote tuning guide with so many holes on it, gets the most respect from blind worshipper. This is where a tuner can get award for tune of the week tuning a car in GT into arcade racer, his RUF CTR is the worst you can get from a porsche that drives unlike a porsche, more like need for speed car. He left GTP a year ago for another forum, then he dump this other forum without any words, a backstabber who also showed his bad side in PM to other GTP user, then got scared after felt being threatened, filing police reports, made a fool of himself and left GTP, this was last year. The story spread around underground, so many hates this guy, I’m sure someone will hit him one day on the street, he’s a bad shitty driver too, check his youtube videos. GTP is the nest of the worst internet scum you can imagine, read GT, AC, Pcars and Forza active threads, you can see typical posters, like in Forza 6, IALYRN, a dumb bitch, yes, she’s a bitch who spout shit like a dumb blonde acting like race driver, or the cave troll JOHNNYPENSO, the GT hater, AC lover. Lots more if you keep reading them, makes a circus out of it. I’m a lurker at GTP, every day all I see there is shit posters and stupid people pretend they know everything, I can count less than 10 people who know the shit they talked about.

    Like

  17. The fact that people out there are so bad that they can’t even catch slides on AC is sad. Clearly not every hobbies should be done by everyone, lol.

    Like

  18. James, you missed an important post from over there.

    I think that basically explains the state of a minor part of the sim racing community that think they are the biggest part.

    Liked by 1 person

  19. Online is here to stay and be the main feature in simracing. AI will never get good enough to satisfy a skilled human, and once you get to a certain point you´re only going to get fun battling a tight grid of at least 10 guys within tenths.

    Once you get there, drop in the right place and hook a couple of good races, you´ll never enjoy racing bots again.

    Like

    1. Bull I do both very regularly, online is here to stay, but should not distract from a good AI, and that attitude of yours is a dream come true for lazy devs, we are now approaching a period in time where hardware is catching up with programming, but now we running out of genuine good programmers and devs willing to actually do it, far easier to make “MP ONLY”

      Believe it or not, if you have job,kids, missus (late 20s and up) you want AI,alot of kids (16-early 20’s) entire social life revolves around MP, for us older fellers its not like that, most of my mates would more likely laugh at my pastime of playing games(PC’s are for paying bills,invoices and emails for most of my peers), let alone play with me online, my social time is spent down the pub, when I wanna play I wanna play on my terms, and that doesnt always work out in MP (in my timezone almost never except weekend mornings), AI is important, stop giving devs the easy way out.

      Like

      1. What has time got to do with anyhting? What does “socializing” even mean here? I´m 28, and I race only with other humans because bots suck, not to make friends.

        1 hour of gaming is one hour of gaming regardless of the mode, you have to decide if you want to spend your hour race dumb bots and get your fix by getting easy-wins, or if you want actual competition and get your fix with some tough racing. Your call.

        Like

  20. “So how do we fix this decline in popularity?”

    Easy: Stop writing ridiculous articles full of negativity and lies about the genre.

    Like

  21. Interesting article.

    TBH, I still think there is work to be done to even let console racing gamers know there is such a thing as sim racing (on PC). It took me 5-8 years of PGR and Forza, and another 3 of F120xx to stumble onto race department and discovering there was such a thing as AC that just had come out in EA. (Mostly because of where it is in the alphabet, so it caught my eye)

    And the brick wall you meet multiple times: from PGR to Forza: brick wall and had to learn to drive. From Forza to F120xx: brick wall and had to re-learn to drive. From F120xx to AC: brick wall and had to re-learn to drive. But to those who like to drive cars, it’s also progressively more enjoyable.

    But by all means, market to racers, market even to arcade racers (instead of gamers in general), and just make them even aware there is such a thing as simracing. Outside of our small community, even just trying to explain what I am doing on the weekends makes for some bizarre conversations, even to people who look cars, watch motor racing, or play racing games.

    Like

  22. Both articles are way too funny, reveling in their stupidity.

    Ship is sinking and the fat fuck at the bow of the ship is laughing his ass off thinking it’s the thin ones at the stern that are sinking it and he’ll float. No you oblivious greasy moron, the ship just hit a rock and all of you are going to drown in a sea of your own shit.

    Sales are down for racing games in general. PCars and AC are financially viable, but they are not reaching large audiences, PCars still hasn’t crossed 2mi despite being heavily discounted.
    FIA club numbers are down.
    A bunch of major motorsports have been trending down in attendance and sponsorship.
    F1, the top motorsport in viewership and sponsoring and fucking mindshare, has been going down for the past seasons.

    New generations (millennials and current) just aren’t getting into racing anymore. Top nations are seeing lower numbers of licensed drivers and car sales, manufacturers are axing production lines due crisis in “third world” countries, Uber is a thing and so on.

    Every FIA Mobility and Sport council in the past 5 years had that as a theme. Revitalization.

    But yeah, it’s the casuals that want to play Call of Duty. Maybe if they read PRC they’d have figured that out.

    Like

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